Professor of Marketing, Ferris State University
Author of Marketing Convergence and Creative Strategy in Direct Marketing.
As an e-commerce expert, Susan Jones often cites the Quixtar business opportunity as an example of a successful online retailer.
She credits the success of Quixtar to the dynamic measures they take to satisfy customers and Independent Business Owners, online and offline. By tailoring their business to the needs of these important groups, Jones sees that Quixtar will continue to be successful in the 21st century.