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Apple Computer

Judith Schwartz has executed a number of strategic planning projects for former colleagues at Apple over the years including the enterprise marketing division and advanced research.

For Apple Pacific, To the Point managed two developer conferences: The 1992 Pacific Market Forum and The China Market Forum in 1995. In both situations, Judith developed the conference program and recruited internal and external speakers. To the Point had responsibility for everything---event promotion, registration systems and process, partner kiosks, handouts, staging, multimedia, staffing, logistics, hospitality, and chatchkas.

For the 1992 event, there was a large, active internal team; Apple travel support; and third party vendors with established relationships with the department. By 1995, the Apple Pacific staff had been drastically reduced and we needed to provide a turnkey event. The tight time frame reinforced the value of the integrated consulting team. Our client was out of the country during most of the preparation period so we all benefited from the trust he and Judith had established during the earlier collaboration.

Both conferences were well-attended and perceived by attendees and corporate executives as two of the best events of their kind. Since Apple invented event marketing in the high tech industry, it was an honor to "raise the bar" on their behalf.

Deliverables for the China Market Forum:

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