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Judith Schwartz

Bill Conlon


PEOPLE

Judith Schwartz

Judith began her consulting practice in 1987, initally specializing in systems consulting, organization alignment, and strategic marketing. She simultaneously served as President of Polar Spring Corporation, a start-up that invented a freeze crystallization technology for water purification. In the mid-nineties, To the Point's focus shifted to marketing communications and large scale web applications as Judith formed strong ties with a talented multi-disciplinary team. Under her creative direction, this virtual agency, Raise the Bar, contributed to major innovations in online communities, publishing, and content management; as well as various forms of multimedia.

Judith refined her voice as a storyteller when she wrote her first novel, Doublethink: A Tale of Unintended Consequences (Published 2006). She is using the milestone of To the Point's 20th anniversary as the trigger to reinvent the Company's focus.

Prior to To the Point, Judith spent five years at Apple Computer as a product manager, marketing manager, and the company's first strategic planning manager. A high-energy entrepreneur with a fine arts degree from Cornell University's School of Architecture, Art, and Planning, she applies a visual mindset, astute business acumen, and a facility for clear communication to high tech marketing. Contact Judith.

Bill Conlon

There are not a lot of Ph.D. nuclear engineers with a professional license in mechanical engineering who are also excellent writers. Having Bill on the content development team allows us to be exceptionally precise and accurate in our language and conceptual models. For our Web projects, it means we can communicate more effectively between business people and all levels of technical personnel in our systems planning. Bill can grasp both the business and technical implications quickly, which allows us to better integrate client technologies into the work we do for them.

-- logo_developercertgrey_90x68.gifBill is also a certified PayPal developer, with experience designing and implementing e-commerce systems.Contact Bill or read his blog.



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